about

we started clean boy to simplify self-care for normal guys

we recommend products that are simple, feel good, and effective

no complicated routines, no overly-macho branding, no pressure to be anyone but yourself

we’re building a community where self-care is the norm and you feel your best

we started clean boy after years of confusion led to stealing skincare from sisters, friends, girlfriends. and it wasn't even for men

men’s products felt like an afterthought. either way too basic or trying too hard to be “manly.” nothing in the middle

so we made clean boy. simple, good stuff that just works

we keep things simple

we only recommend what we’d actually use

we’re not trying to fix you or change you

we just want you to feel good in your skin

we’re building a brand for normal guys who want to take care of themselves without making it a whole thing

if that sounds like you, you’re in the right place